He added, “We think language commentaries bring the fans closer to the game and keeps them more engaged. There are many cricket simulation games in the Indian market but what makes WCC3 stand out is the real cricket experience it offers with professional commentaries which are available in various languages. Along with the quality of the game, the strategies for promoting the game have also bolstered its growth curve.įirstly, the game commentary is done by top class cricketers who are well known professional commentators in real life because of which the experience of playing the game has been lifted by many notches. The game has attracted a lot of eyeballs from all over India. A major update of the game is also planned during the season.” We have lots of esports tournaments lined up for our most ardent fans for the cricket season. Sports simulation are among the hardest games to build and we have stayed committed to the journey by continuously improving the game. In conversation with AnimationXpress, Nextwave Multimedia co-founder and CEO P R Rajendran shared, “ WCC3 brings in the thrill and excitement of cricket to a mobile game. From bagging Google Play Store’s Best of 2020 award in the users choice category, to becoming the first home grown esports game title in India, the game continued its journey to maintain the upward curve with no intention to slack off. Nextwave Multimedia ’s popular game World Cricket Championship 3 (WCC3) is one such example which has maintained it. The only way to maintain the popularity curve is to evolve from where it started. This is happening mainly because of the work from home culture which gives people enough time to play games and there are multiple options available in the store. In the world of gaming, the engagement and retention rate fluctuates within a week’s span or even a month as per industry experts.
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